A bold, youth-oriented campaign designed for PacSun. A retail clothing brand that primarily targets teens and young adults with a focus on casualwear inspired by California lifestyle, streetwear, and youth culture. Blending street-style aesthetics with clean typographic layouts, I crafted visuals that emphasize vibrant energy and freedom of expression. The campaign integrates social media mockups and in-store materials to reflect a cohesive brand identity.
Tools: Adobe Photoshop, Illustrator, InDesign
Role: Visual Designer
Highlights: Balancing gritty urban textures with sleek minimalism for high visual impact.
Role: Visual Designer
Highlights: Balancing gritty urban textures with sleek minimalism for high visual impact.
